MKTG 411 Chapter Chapter 1: MKTG411 Chapter One
Document Summary
Why marketers adopt internet: better targeting, direct feedback, roi tracking (i. e. return on investment, high-speed connections, users online longer, new media technologies (i. e. social media, interest and purchase tracking, more potential buyers. Top left- part of the browsing page where consumers look first and where they spend the most time. Paid search- the first hits on the page, usually has an icon that says (cid:494)ad(cid:495) Organic search- unpaid searches by using key words. Behavioral targeting- targeting online ads to consumers based on their web searching behavior. Contextually targeted ads- text ads targeted to the content of web pages using programs such as google adsense and yahoo search content. Organic search optimization- using a range of techniques to improve how well a site or page is listed in search engines for specific topics. Social media marketing (smm)- uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.