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Textbook Notes for Advertising and Public Relations at University of Alabama (UA)

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UAAPR 231William GozenbachSpring

APR 231 Chapter Notes - Chapter 10: Crisis Management, Issue Tracking System, Risk Management

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UAAPR 231William GozenbachSpring

APR 231 Chapter Notes - Chapter 6: Strategic Planning, Marketing Mix, Polskie Radio Program Iii

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Strategic planning is deciding where you want to be in the future (the goal) and how to get there (the strategies) Systematic and strategic communicati
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UAAPR 231William GozenbachSpring

APR 231 Chapter Notes - Chapter 9: Alternative Dispute Resolution, Fear, Dependency Theory

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Apr reading chapter 9 notes: public opinion: role, scope, implications. What people think of a given issues. Its reality is that it is somewhat elusive
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UAAPR 231William GozenbachSpring

APR 231 Chapter Notes - Chapter 7: James E. Grunig, Attitude Change, Shared Experience

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Third step in the public relations process is communication, or evaluation. Communication is the implementation of a decision, the process, and the mea
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UAAPR 231William GozenbachSpring

APR 231 Chapter Notes - Chapter 8: Survey Sampling, Revamp, Maximum Exposure

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Apr reading chapter 8 notes: evaluation and measurement of public relations programs. Evaluation is the measurement of results against established obje
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UAAPR 221Michael LittleFall

APR 221 Chapter Notes - Chapter 1: Marketing Mix, Product Differentiation, Sales Promotion

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Advertising: structured and composed, nonpersonal communication of information that are paid for and persuasive in nature. They are about products by i
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UAAPR 221Michael LittleFall

APR 221 Chapter Notes - Chapter 2: Ftc Fair Information Practice, Commercial Speech, Capitalism

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How advertising may contribute to, or detract from, the basic goal of free enterprise: the most good for the most people . Social responsibility: doing
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