JCM 414 Chapter Notes - Chapter 4: Starbucks, Fiapf

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Basically if there are 50 outstanding films, like everyone thinks there should be, that are shown each year, there will be strict limitations to where they can be played. Due to the business aspect and marketability of a film, it can only be shown at one festival at a time to maximize its exposure or it can get lost amongst the rest. Audience festivals are focused on getting an audience and pleasing to the crowd with often times, no business professionals around to cut deals. : business festivals are centered around getting acquisitions and purchasing the rights to distribute films. Name two of the big 6 sales agency for art cinema. The job of a sales agent is to basically pitch the film to get purchased by distributors and feature the components they want represented in the film (actors, writers, producers, directors).

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