JCM 414 Chapter Notes - Chapter 1: Income Statement, Digital Marketing, The Hollywood Reporter
23 Mar 2019
School
Department
Course
Professor
Document Summary
Introduction: a distributor must consider a plethora of things when considering the potential success of a film. Success cannot fall under one main category in the industry, but many branches of the industry is what makes a film successful. The timing of when they are released do not have to be staggered like specialized films. They can all be playing simultaneously: press materials, clip reels, images, press previews, screener tapes, publicity (press coverage) is a main factor in creating success for a film. If the press does not cover it, chances of you knowing about the release of a film is slim to none: distributors look at the quality of the press coverage. What publications or outlets are covering your film. This is when the talent will sit down with different entertainment journalists from around the country and/or world. This is why hollywood makes it look like films are not financially successful.
