PSY 331 Chapter : March 10.docx
1 Apr 2014
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Document Summary
What is an attitude: very difficult question. Psychological tendency expressed by particular entity with some degree of favor/disfavor: positive and negative evaluation of an object. Jump ship: more research = clearer picture, 5 factors for strong attitude-behavior relationship. Distinction: attitudes toward : behavior target, behavior itself. Early attitude research: attitude towards targets: weak predictor of behavior, reason: only 1 of many factors into attitude toward behavior, stronger predictor. People may be faking their attitudes towards others to look favorable: get an accurate measurement. Goes through self-presentational filter: don"t want to look bad , by revealing objectionable views we hold. People don"t want to look bad in front of others by disclosing their views. Procedure: strapped in to equipment, sample questions (not controversial) Indicates +/ attitude : machine is right, from forgotten questionnaire, whites asked about blacks, manipulation: bogus pipeline or paper & pencil.
