PSY 331 Chapter Notes -Social Influence, Stereotype Threat, Henri Tajfel
4 Apr 2014
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In-group preference: minimal group paradigm, tajfel (1971) Ex. beautiful people are more sociable and attractive. Results: men rated attractive women more positively, so did independent coders! Why: men shown picture of attractive vs. unattractive woman beforehand, men"s behavior: more comfortable, animated etc. with attractive woman. It always seems as if to them (white professors and students) i will be black first and student second . Manipulation: asked to indicated race beforehand. Results: no-threat blacks performed equally well to whites. If indicated race blacks performed worse than whites. Implications: admissions exams: sat, gre, etc ask about ethnicity also, blacks usually have 100 point difference on average. Ex. when only woman in group of men, math performance : leads to disidentification. How people"s behavior is affected by pressure from others. Influence vs. persuasion: behavior vs. attitudes, pressure ranges from implicit to explicit, from noticing others to direct order. Conformity: yielding to perceived group pressure by copying the behavior and/or beliefs of others.
