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Textbook Notes for Tia Quinlan- Wilder

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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 16: The Home Depot, Strip Mall, J. C. Penney

Retailing - includes all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or ho
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 1: Relationship Marketing, Target Market, Marketing Mix

Marketing 2800 chapter 1 creating customer relationships through marketing. Marketing- the activity, set of institutions, and processes for creating, c
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 2: Privately Held Company, Non-Governmental Organization, Customer Satisfaction

Ch 2 textbook notes developing successful organizational and marketing strategies. Organization- legal entity that consists of people who share a commo
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 13: Demand Curve, Fixed Cost, Variable Cost

Price- the money or other considerations exchanged for the ownership or use of a product or service. Barter- the practice of exchanging products and se
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 21: Behavioral Targeting, Dynamic Pricing, Multichannel Marketing

Choiceboard- interactive, internet-enabled system that allows individual customers to design their own products and services by answering a few questio
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 14: Price War, Price Discrimination, Geographical Pricing

Step 3: determine cost, volume, and profit relationships. Noncumulative based on size of individual purchase order. Cumulative apply to accumulation of
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 4: Caveat Emptor, Telephone Tapping, Cause Marketing

Ch 4 ethical and social responsibility in marketing. Ethics- are the moral principles and values that govern the actions and decisions of an individual
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 9: Market Segmentation, Mass Customization, Marketing Mix

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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 3: Baby Boomers, Market Environment, Social Forces

Environmental scanning- the process of continually acquiring information on events occurring outside the organization to identify and interpret potenti
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 10: New Product Development, Business Analysis, National Institutes Of Health

Nondurable- item consumed in one or a few uses such as food products and fuel. Durable- lasts over many uses, vehicles, appliances, and smartphones. Pr
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 15: Customer Service, Franchising, Disintermediation

Ch 15 managing marketing channels and supply chains. Marketing channel - which consists of individuals and firms involved in the process of making a pr
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DUMKTG 2800Tia Quinlan- WilderSummer

MKTG 2800 Chapter Notes - Chapter 8: Statistical Inference, Contingency Table, Data Mining

Ch 8 marketing research: from customer insights to actions. Marketing research- the process of defining a market problem and opportunity, systematicall
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