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Textbook Notes for Wei Chen

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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 11: Graphical User Interface, Enterprise Resource Planning, Enterprise Software

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Chapter 11: understanding software: a primer for managers. 11. 1 software is important: software- a computer program or collection of programs that tel
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 2: Enterprise Resource Planning, Customer Engagement, Human Resource Management

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Concepts and frameworks for understanding what separates winners from losers. Sustainable competitive advantage- financial performance that consistentl
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 1: Digital Goods, Microelectromechanical Systems, Transaction Cost

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Digital goods: can be delivered over a digital network (intangible) Cost of producing first unit is basically the entire cost of the product, so the ma
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 3: Fast Fashion, Inditex, Contract Manufacturer

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Chapter 3: zara fast fashion from savvy systems. Technology-enabled strategy is very unconventional and different from the norm for the industry. Contr
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 4: Gie, Disintermediation, Vertical Integration

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Chapter 4: netflix in 2 acts: the making of an ecommerce giant and uncertain future of atoms to bits. Netflix is a valuable company to study because it
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 4: Gie, Disintermediation

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Chapter 4: netflix in 2 acts: the making of an ecomme. Giant and uncertain future of atoms to bits. Netflix is a valuable company to study because it w
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 9: Buy Side, Collaborative Consumption, Chegg

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Consumption, and creating more efficient markets through technology. Some examples of firms often characterized as part of the sharing economy or. Pre-
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 7: Complementary Good, Monopoly, Bet Her

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Metcalfe"s law/network externalities: network effects: network refers to a common user base that is able to communicate and share with one another. 7.
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UMDBMGT 301Wei ChenFall

BMGT 301 Chapter Notes - Chapter 12: Linus Torvalds, Software Development Process, Switching Barriers

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Chapter 12: software in flux: open source, cloud, and. Oss (open source software)- free alternatives where anyone can look at and modify program code.
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