BMGT 301 Chapter 2: Bmgt301- Ch. 2.docx

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 301
• Professor: Karake

Document Summary

2 review: sustainable competitive advantage financial performance that consistently outperforms industry averages, goal is easy to state, hard to achieve, operational effectiveness performing the same tasks better than rivals perform them, danger is sameness , follower problem exists when savvy rivals watch a pioneer"s efforts, learn from their success and mistakes, then enter the market quickly with a comparable or superior product at a lower cost before the first mover can dominate, strategic positioning performing different tasks than rivals, or the same tasks in a different way, freshdirect, firm"s storefront is a website offering one click menus, semiprepared special and the ability to pull up prior grocery lists for fast reorders, highly efficient worker shifts, avoiding downtime lulls and busy rush hour spikes of storefronts, inventory turns number of times inventory is sold or used during course of a year.