COMM 107 Chapter Notes - Chapter 12: American Cancer Society, Audio Visuals
26 Sep 2016
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Primary sources: represent original reports of the observations and research: rst hand information. Secondary sources: sources that report, not generate the observation or research. Professional organizations publish journals reporting research and theories in their elds. Encyclopedias, atlases, and bibliographical guides: descriptive info of certain categories. Publish info on their interest: american cancer society. Should clarify a point you are trying to make: simple, unexpected, concrete, credible, emotional, anecdote. Condensed examples that are used to clarify or prove a point. Gives listeners the necessary background information to understand the material being presented. Indication of the process the speech will follow is helpful. Collection of numerical information: represents trends, or theories. Direct quotation or paraphrase from an authority. Clari es ideas, backs up contentions, and reinforces concepts. Statement that alerts the audience of something that is coming. Recap what has been said and let the audience know where the speech is going.
