COMM 107 Chapter Notes - Chapter 3: Ethnocentrism

• School: University of Maryland
• Department: Communication
• Course: COMM 107
• Professor: anderson

Document Summary

Types of audiences: captive audience: disengaged listeners - a captive audience assembles to hear you speak because it is compelled to, not because they expect entertainment or intellectual stimulation. Gaining and maintaining the interest of a captive audience is a primary consideration: committed audience: agreeable listeners - voluntarily assembles because they want to invest time and energy listening to and being inspired by a speaker. Inspiring action, persuading, and empowering listeners to act decisively are primary challenges when speaking to a committed audience: contrary audience: hostile listeners. Ambushing: looking for weaknesses in your arguments and preparing to pounce on perceived mistakes: concerned audience: eager listeners - gathers voluntarily to hear a speaker because it"s listeners care about issues and ideas. Unlike committed audience, they are not showing commitment they are there to learn. Your primary consideration when addressing a casual audience is to connect with listeners immediately and create curiosity and interest.