ECON 200 Chapter Notes - Chapter 13: Sunk Costs, Marginal Cost, Market Power
Document Summary
Competitive market- a market in which fully informed price-taking buyers and sellers easily trade a standardized good or service. 1) individuals can"t affect the going price. Price taker- a buyer or seller who cannot affect the market price. Buyers and sellers have so much competition, they have no ability to set their own price and sellers. Implies that market contains a very large number of buyers. The decision of individual participants are so small relative to the total size of the market that they can"t affect market prices. Market power- the ability to noticeably affect market prices. When goods are standardized, they are interchangeable. Buyers have no reason to prefer goods sold by one producer over those sold by another, as long as they are the same price. Causes producers to sell at market price. In real life, goods are differentiated by quality, brand name, or characteristics that appeal to different tastes. Many natural resources can be considered standardized goods.