ENGL 393 Chapter 2: LM2 Notes

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White paper = official government report (once: now, marketing tools to sell products or how to solve a problem standard operating procedures technical background reports. Determine audience audience based writing rhetorical analysis emphasize certain details common audiences: general audience, professionals in the field, larger academic community. What will the reader do with the information: will they be making a decision? experts, technicians, executives, nonspecialists. Extended definition = one or more paragraphs to explain a complex term. Ex: defining a disease formal sentence definition: there will probably be other unfamiliar terms, where you will explain them later. Encoder you as you write it down. Translation model: provide historical background, analogies, visual representation, illustration of significance of the research. False assumptions about audiences: the person addressed in the proposal may not be real audience, do not assume specialists = readers, readers do not regard it with same passion you do.

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