COM 101 Chapter Notes - Chapter 1: Snail Mail, Media Multitasking, Mass Media

• School: University of Miami
• Department: Communication
• Course: COM 101
• Professor: Shapiro Mitchell

Document Summary

Best: help us understand events that a ect us. Disapproval of how media hurtle from event to event and focus on celebs. Become media literate: critical consumers of mass media and engaged participants who accept responsibility for shape of culture. Explore context in which media operate to understand impact. Culture: ways in which people live and represent themselves: symbols of expression that people use to make sense of daily life, delivers values of a society thru products, media, ex. American rugged individualism : media helps share contested values. Mass media: cultural industries, channels of comm. Convergence: tech disrupts and modi es older forms. Knowledge circulated thru oral traditions in most early societies. Socrates liked public convos and debates, socratic method: his student plato sought to banish poets, much like criticism of new tech like tv, internet today. Gutenberg movable type kickstarted printing era, reduced cost and size.