COM 101 Chapter Notes - Chapter 9: The Saturday Evening Post, Upton Sinclair, Photojournalism

• School: University of Miami
• Department: Communication
• Course: COM 101
• Professor: Shapiro Mitchell

Document Summary

First in 7th century france, bookseller catalogs and notices. Most catered to elite - poetry politics philosophy. Some founding fathers worked for early magazines. Started in philadelphia and spread to other colonies. Pennsylvania magazine by thomas paine helped rally colonies against british. Delivery was high, growth was slow, nancial strain. Idea of specialized magazines developed, most were religious 1820s. Literary magazines also developed (twain, emerson, etc) First general interest magazine aimed at national audience, saturday evening post: had ladies column. By 1850 hundreds of magazines had moved into natl circulation. Ladies" magazine: rst one directed to female audience: educated working and middle-class women who were denied higher education. Arrival of illustration: married visual language to printed world, by 1890s could reproduce photos. Assembly lines, faster presses reduced costs and made national circulation possible. Ad pages increased bc they funded most of magazine so price could be low. Women consumers were a growing and lucrative market.