ECO 211 Chapter 3: Case 3 Blue Tomato
24 Jun 2016
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They were very successful with its expansion to different channels. When they added in an online channel that provided potential customers with the product finder they were able to increase sales by 35% in just the first year. Blue tomato has kiosks located inside their brick and mortar stores allowing customers to look up personalized information and special offers in other stores and online. They also give customers the opportunity to go on their social media and see how others are enjoying their blue tomato product. Another channel they could try selling their products would be at snowboarding, surfing or skiing tournaments. The biggest challenge for blue tomato is keeping all of its channels consistent. However, they are doing a good job at achieving this. With each country that blue tomato expands to they face different legal conditions, logistics costs, economic power, tax rates and cultural difference. Currently, blue tomato is only present internationally through their website and catalogs.
