PSY 210 Chapter 7: Psychology Across Cultures Chapter 7 Notes -- did very well in this course
Document Summary
What paths lead to persuasion: central route to persuasion-occurs when interested people focus on the arguments and respond with favorable thoughts. This occurs when people are naturally analytical or involved in the issue: the peripheral route occurs when people are influenced by incidental cues, such as a speaker"s attractiveness. People use heuristics or cues to make snap judgments: central route persuasion, being more thoughtful and less superficial, is more durable and more likely to influence behavior. What are the elements of persuasion: among the ingredients of persuasion explored by psychologists are these four, the communicator, the message, how the message is communicated, the audience, credibility- believability.
