PSY 210 Chapter Notes - Chapter 6: Stationary Point, Social Forces, Social Proof

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A subset of compliance is obedience, compliance with a direct command: acceptance is believing as well as acting in accord with social pressure. What are the classic conformity and obedience studies: sherif"s studies of norm formation, autokinetic phenomenon- self motion. Study done by provine: showed videos of a smiling adult or a yawning adult, parts of whose face were masked for two of the groups. A yawning mouth triggered some yawns, but yawning eyes and head motion triggered even more. Why conform: normative influence- conformity based on a person"s desire to fulfill others" expectations, often to gain acceptance, normative influence results from a person"s desire for acceptance, we want to be liked. The tendency to conform when responding publicly reflects this. Informational influence- conformity occurring when people accept evidence about reality provided by other people. I. i. results from others" providing evidence about reality. The tendency to conform more on difficult decision-making tasks reflects informational influence: we want to be right.

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