PSY 260 Chapter Notes - Chapter 2: Scatter Plot, Factor Analysis, Cluster Analysis

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Chapter 2: research in personality: molar (sociological) the incorporate environment. Intermediate (psychological) the personality system the situation -- *personal- report data* -: molecular (biological) the brain and nervous system the setting. Institutional records grades, marriage certificates, newspaper articles etc: observer report what other observers say about us. Case studies: easily understandable, colorful and interesting, hypothesis generation tools, unrepresentative, no control. Observationism repeated, intensive, study of cases, over consistent conditions. Review of correlation: correlation examines the co-relation between two variables, symbol: r, the r varies from -1. 0 to 1. 0, 1. 0 and -1. 0 represent perfect relations, 0 represents a random selection scatter plot with a slope ex. 83 = percentage = 83% - high relationship but not directly correlated negative and positive correlations. Experimental methods: quasi-experimental designs, natural treatment, no randomization self-selected too specific to be random, creative personalities, true experimental designs, experimenter-applied treatments, randomization. Measure of attributes: measure attributes of the object, for example, measurement of, length, weight.

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