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Textbook Notes for Wan-Hasi Tsai

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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter Notes - Chapter 2: Brand Equity, Retail, Direct Marketing

OC24002365 Page
1 Mar 2018
0
Marketing- the way a product is designed, tested, produced, branded, packaged, priced, distributed, and promoted. The marketing team for apple came up
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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter Notes - Chapter 3: Puffery, Advertising Self-Regulatory Council, Better Business Bureau

OC24002365 Page
1 Mar 2018
0
Advertising and society- ethics, regulation, and social responsibility. A trademark is a (cid:271)ra(cid:374)d, (cid:272)orporate or store (cid:374)a(c
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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter Notes - Chapter 4: Breakthrough Initiatives, Aspirin, Opinion Leadership

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1 Mar 2018
0
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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter 1: Chapter 1- Principals of Advertising

OC24002367 Page
1 Mar 2018
0
Advertising- a form of marketing communication with objectives and strategies to impact customer thoughts, feelings, and actions. A man running a marat
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