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Textbook Notes for Strategic Communication at University of Miami (UM)

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UMSTC 116millerFall

STC 116 Chapter Notes - Chapter 9-12, 14-15: Organizational Behavior, Conflict Theories, Self-Perception Theory

OC199729811 Page
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The collective expression of opinion of many individuals bound into a group. Formed by people who have a vested or self-interest in an issue. Opinion l
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UMSTC 116millerFall

STC 116 Chapter Notes - Chapter 1-8: Boston Massacre, Theodore Roosevelt, Catholic Church

OC199729816 Page
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A strategic communication process that builds mutually beneficial relationships between organizations and their publics. Objectives: global scope, good
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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter Notes - Chapter 2: Brand Equity, Retail, Direct Marketing

OC24002365 Page
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Marketing- the way a product is designed, tested, produced, branded, packaged, priced, distributed, and promoted. The marketing team for apple came up
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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter Notes - Chapter 3: Puffery, Advertising Self-Regulatory Council, Better Business Bureau

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Advertising and society- ethics, regulation, and social responsibility. A trademark is a (cid:271)ra(cid:374)d, (cid:272)orporate or store (cid:374)a(c
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UMSTC 201Weiting TaoSpring

STC 201 Chapter Notes - Chapter Article: Swot Analysis, Infinitive, Content Analysis

OC10127104 Page
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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter Notes - Chapter 4: Breakthrough Initiatives, Aspirin, Opinion Leadership

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UMSTC 114Wan-Hasi TsaiSpring

STC 114 Chapter 1: Chapter 1- Principals of Advertising

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Advertising- a form of marketing communication with objectives and strategies to impact customer thoughts, feelings, and actions. A man running a marat
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