RCSC 320 Chapter Notes - Chapter 11, 13-15: Meal Replacement, Kim Peterson, Oat
18 Apr 2016
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Document Summary
Exam 3 review: cases 11, 13, 14, and 15. Created in 1994 by david filo and jerry yang - two computer science ph. d students at stanford. The original version was called jerry and david"s guide to the world wide web. Was an acronym for yet another hierarchical officious oracle . The brand name concept for customers: means getting excited about. Marc andreessen founder of netscape made yahoo! The default search engine of his browser in january 1995. Tim koogle - technology industry executive hired to be ceo in 1995. Wenda millard - hired as advertising sales manager in 2001. Karen edwards - yahoo!"s marketing director at the time. Terry semel - new ceo in 2001. January 1995 - marc andreessen made yahoo! April 1995 - filo and yang raised million in first-round venture capital. April 1995 - the company hired tim koogle - a veteran technology industry executive to serve as its ceo.
