J 350 Chapter Notes - Chapter 13: Whatsapp, Pinterest, Linkedin

• School: University of Oregon
• Department: Journalism
• Course: J 350
• Professor: Professor Chandler

Document Summary

Pew research findings (march 2018: researched eight major social media platforms, facebook, twitter, instagram, snapchat, youtube, whatsapp, pinterest, linkedin, use of social media by age group, 88 % of those ages 18 to 29. 64% percent of those ages 50 to 64: 37 % of those 65 and older, facebook primary platform for most americans, 68 percent of u. s. adults. 74 percent visit site daily: 51 percent several times per day, youtube, 75 percent of u. s. adults use. 94 percent of those ages 18-24: snapchat. 1 as a research tool for news releases and other information. In-depth interviews with executives and other experts: news about company, features giving consumer tips about the use of products or services, training materials for employees, what makes a podcast work, keep it to less than 15 minutes. Use several stories or segments: don"t use a script (some exceptions)