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Textbook Notes for Theobald John

UC-DAVISCMN 146Theobald JohnFall

CMN 146 Chapter Notes - Chapter 22: Transmedia Storytelling

David Hughey3 Page
2 Dec 2016
3
The idea of combining eduction with entertainment go back as far in human history as the art of storytelling. Ee as a purposive communication strategy
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UC-DAVISCMN 146Theobald JohnFall

CMN 146 Chapter Notes - Chapter 19: Crowdsourcing

David Hughey2 Page
2 Dec 2016
2
Would not likely be enough to change in significant ways a players attitudes, risk perceptions, knowledge, skills, perceived social norms. These types
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UC-DAVISCMN 146Theobald JohnFall

CMN 146 Chapter Notes - Chapter 12: Channels Tv, Normative Social Influence

David Hughey4 Page
1 Dec 2016
1
Rice & atkin chapter 12 notes: note the opening point about student misperception. Most college students believe that their peers are drinking much mor
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UC-DAVISCMN 146Theobald JohnFall

CMN 146 Chapter Notes - Chapter 18: Corporate Social Responsibility, Social Capital, Deepwater Horizon Oil Spill

David Hughey2 Page
2 Dec 2016
1
Organizations work to create shared meaning with stakeholders. Based on the idea that an organizations behaviors should contribute to society. Social c
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