MGT 216 Chapter Notes -Microsoft Word, Complex Differential Form, Absolute Advantage
Document Summary
To encourage you to apply global business strategies to a small-business situation. Some people might say that yolanda lang is a bit too confident. Others might say that she needs confidence and more to succeed in the business she"s chosen. But one thing is certain: lang is determined to grow inde, her handbag design company, into a global enterprise. At only 28 years of age, she has time on her side if she makes the right business moves now. These days, lang spends most of her time in milan, italy. Backed by ,000 of her parents" personal savings, she is trying to compete with gucci, fendi, and other high-end handbag makers. Her target market is american women willing to spend on a purse. Ironically, lang was forced to set up shop in italy because of the snobbishness of these customers, who buy high- end bags only if they"re european-made.
