PSC 1 Chapter Notes -Psych, Elaboration Likelihood Model, Symbolic Racism

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16 May 2014
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Social psychology how other people influence our thoughts, feeling, and behaviors: use the scientific method, other people can be real, imagined, or implied, examine diverse topics at individual-level. Automatic processing automatic thinking is: unintentional: you do not decide to turn it on, uncontrollable: you do not decide to turn it off, effortless: it occurs without effort, unconscious: it occurs outside conscious awareness, often involves priming effects. Schema priming activates schemas schema: cognitive structures that help us perceive, organize, and use information: guide our attention, fill in holes, interpret meaning, overlook inconsistent information. Controlled processing controlled thinking is: intentional, controllable, effortful, conscious controlled thinking is what we think about when we think about thinking. He explains his grade by saying that the exam was too difficult for anyone to do well on. Stereotypes: socio-cultural approach people are socialized: we act in accordance with socio-cultural dictates, including what social groups are valued and devalued, societies and cultures reinforce and perpetuate social arrangements.

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