Psych Ch 12.doc
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School
University of California - Davis
Department
Psychology
Course
PSC 1
Professor
Alexandra Roach
Semester
Winter

Description
3314Psych Chapter 12 Social PsychologySocial Psychologyhow other people influence our thoughts feeling and behaviorsuse the scientific methodother people can be real imagined or impliedexamine diverse topics at individuallevelProcessing of the Social Worldexperience a wide range of social stimuli each dayonly capable of processing a limited amount of informationtwo processing systems to quickly and efficiently cope with the social worldautomatic processingcontrolled processingAutomatic Processingautomatic thinking isunintentional you do not decide to turn it onuncontrollable you do not decide to turn it offeffortless it occurs without effortunconscious it occurs outside conscious awarenessoften involves priming effectsPrimingthe automatic activation of knowledge structures schemasNYU students completed a sentence unscramble taskelderly prime wrinkle Florida oldneutral prime gives watches preparesconfederate secretly times P walking down the hallPs in the elderly prime condition walked slower down the hall than Ps in neutral prime condition Schemapriming activates schemasschema cognitive structures that help us perceive organize and use informationguide our attentionfill in holesinterpret meaningoverlook inconsistent informationControlled Processingcontrolled thinking isintentionalcontrollableeffortfulconsciouscontrolled thinking is what we think about when we think about thinkingProcessing of the Social Worldwhat determines how we think
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