PSY BEH 104S Chapter Notes - Chapter 9: Stationary Point, Social Proof, Normative Social Influence
23 Oct 2017
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Conformity: tendency to conform is generally beneficial. Automatic mimicry: sometimes we mindlessly imitate other people"s behavior subconscious copycats, tendency to mimic others is strong among interdependents. Interaction that is likely to go more smoothly if we establish some rapport: mimicry seems to be a helpful first step on the road to harmonious interaction/goodwill. Cultural difference in mimicry: cultures differ in how much they expect mimicry in social interactions and in how much they are thrown off when the people they interact with fail to mimic them. Group size: conformity increases as the size of group increases, larger exert both more normative and informational social influence than smaller. Group unanimity: presence of an ally weakens both informational and normative social influence, suggests powerful tool for protecting independence of thought and action. Independent cultures: more susceptible to both informational and normative social influence, consider the actions/opinions of others more telling, consider the high regard of others more important.
