Culture is an emergent process - ongoing; built up slowly as members of group interact. Socialization - the process of learning cultural values, norms, and expectations. Internalization - society"s demands become part of the individual and control their behaviour. Culture becomes part of human makeup through belief system to which a child"s born. Reference groups - groups to which one would like to belong and toward which one therefore orients his or her behaviour. Culture provides individual with an identity - self and others" perception. Culture is a constraint that limits people"s choices. But people don"t see that because they"ve internalized the culture. Ethnocentrism - deprecation of the ways of people from other societies as wrong, immoral, etc and to think of the ways of one"s own group as superior this leads to division and conflict among subgroups and societies. Emoticon - sequence of keyboard characters to convey emotions. Material technology - how to use and make things.