ENC 1101 Chapter Notes - Chapter 1: Kenneth Burke, Rhetorical Situation, Rhetoric
Document Summary
Rhetoric : the way we use language and images to persuade. Wherever there is persuasion, there is rhetoric. And wherever there is meaning," there is persuasion. - kenneth burke. Exigence : the circumstance or condition that invites a response; the purpose. Audience : the (intended or unintended) recipients of the rhetorical message. Constraints: how the rhetoric is presented; limit the way the discourse is delivered or communicated. Some rhetoricians look at subject, purpose, audience and occasion. Others might look at the rhetorical triangle of writer, reader, and purpose. Asking questions about the writer helps the reader determine whether she or he is credible and knowledgeable. Argument : what the rhetor wants you to believe or do and how he or she goes about that persuasion. Logos: argument from reason; appeals to audiences" intellectual side; statistics, data, and logical statements. Pathos- appeal to emotion; ex) anecdote, narrative, image. Ethos: refers to the credibility of the rhetor; ethics.
