COMM 1000 Chapter Notes - Chapter 7: Eye Contact, Likert Scale
10 Sep 2016
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Direct observation: environmental clues, read body language so that you know how to present yourself, gather information about the people you"re presenting to if you can. Demographic: categories of definable characteristics of groups of people, such as age, race, religion, socioeconomic status, education level, and sexual orientation. Methods of analysis during the speech: direct observation. Speakers have to pay attention to non-verbal cues from the audience. Not varying tone, pitch, or pace throughout your speech. Talking too much about things that don"t matter to your audience. Even if you don"t receive a verbal response from the audience they answered it in their head. Other ways of gathering audience information: contact persons. Likert scale: statement to which people circle a number indicating the strength with which the agree or disagree: personal interviews. Knowing someone in the audience can help you ease tension: developing audience interest in your topic.
