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Chapter 2

THEA 2400 Chapter Notes - Chapter 2: Product Placement

Course Code
THEA 2400
Victoria Depew

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Chapter 2- Textbook
Key differences between stage actors and movie actors:
oActors who work primarily on stage are often called “legitimate”
oActors in films and TV are sometimes called “talking heads” because there are so many
close up shots in which an actor expresses an emotion with the face or even part of the
oScreen actors often don’t have as many lines as stage actors.
oIn movies and TV screen actors are allowed to fail.
1. Film is often called a director’s medium because the director has a great deal of creative control.
2. Another major difference between most theatre and screen entertainments is funding and
profit- most theatres are generally nonprofit companies.
3. TV shows and movies are often funded by product placement and commercial time.
4. Obstacles in funding theatre:
a. It is a live medium, theatre is labor- intensive and comparatively low-tech, with few
technological innovations to make it cheaper.
b. Ticket sales at most nonprofit theatres cover only 60 percent of the cost of producing a
Patrons= Individual contributors to the arts
Corporate Funding= Money contributed to the arts, including the theatre, from companies of all
Government Funding= the money spent each year on the arts by federal, state, and local
National Endowment for the Arts (NEA) = the federal agency that disburses our arts tax dollars
and is one of the smallest of all government programs.
Bourgeois Theatre= Commercial theatre productions that, like big- budget Hollywood films,
pursue maximum profits by reaffirming the audience’s values.
Copyright= a legal guarantee granted by the government to authors, playwrights, composers,
choreographers, inventors, publishers, and/ or corporations that allows them to maintain
control and profit from their creative works.
Royalty Payment= Payment to playwrights or their estates in exchange for staging a copyrighted
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