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UCONNMKTG 3208AllSpring

Ch3 review questions.doc

OC31377617 Page
30 Oct 2014
44
Review questions: product placement is not considered advertising. 69: john is going to pay for an ad in vogue at the front of the magazine because thi
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UCONNMKTG 3208AllWinter

MKTG 3208 Chapter Notes - Chapter 4: Oreo, Aspirin, Ideal Point

OC3137767 Page
30 Oct 2014
22
Review questions: a schema is a set of associations linked to a concept. 94: a brand image is a subset of associations that reflect what a brand stands
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