MGT 103 Chapter Notes - Chapter 10-17: Wireless Router, Electric Toothbrush, Market Price
Document Summary
Tangible attributes that five senses can perceive. Intangible attributes consisting of its delivery or warranties and body more abstract concepts. Intangible activities or benefits that an organization provides to satisfy consumer"s needs in exchange for money or something else of value. Can be classified according to whether they are delivered by: people or equipment, business firms or nonprofit organizations, government agencies. Is a thought that leads to a product or action such as a concept for a new invention or getting people out to vote. Not only physical goods but services and ideas as well. Business products (b2b products or industrial products) Are products organizations buy that assist in providing other products for resale. Some products can be sold to consumers for personal use or to business firms for office use. Heir sales are often the result of derived demand. Sales of business products frequently result from the sale of consumer products.
