MGT 103 Chapter Notes - Chapter 1: List Of Pepsi Variations, Pepsi Next, Pepsis
12 Apr 2018
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Chapter 1: creating customer relationships and value through marketing. Marketing affects all individuals, all organizations, all industries, and all countries. What is the name of pepsi"s most recent entry into the mid-calorie market for cola flavored soft drinks? (a) pepsi xl, (b) pepsi edge, (c) pepsi next, (d) pepsi true. The 60-year lifetime value of a loyal kleenex customer is . To be socially responsible, 3m puts what material into its very successful scotch- brite . Greener clean non-scratch pads? (a) aluminum, (b) plastic bottles, (c) agave plant leaves. Marketing: activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Exchange: trade of things of value between a buyer and a seller so that each is better off after the trade. Figure 1-2: a marketing department relates to many people, organizations, and forces.
