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Textbook Notes for Meryl Gardner

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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 14: Social Media Marketing, Mobile Marketing, Online Advertising

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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 1, 16: Subsistence Economy, Generation Z, Customer Insight

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Marketing environment: actors and forces outside marketing that affect managements ability to build and maintain successful relationships with target c
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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 9, 10: Price Ceiling, Geographical Pricing, Monopolistic Competition

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Chapter 9 pricing: understanding and capturing customer value. What is a price: price is only element of marketing mix that produces revenue (all other
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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 13: Sales, Sales Promotion, Motivation

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Chapter 13 personal selling and sales promotion. Personal selling: personal presentations by firms sales force for purpose of making sales and building
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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 5, 6: Selective Exposure Theory, Subculture, Psychographic

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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 12: Sales, Sales Promotion, Motivation

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Chapter 13 personal selling and sales promotion. Personal selling: personal presentations by firms sales force for purpose of making sales and building
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UDBUAD301Meryl GardnerFall

BUAD301 Chapter 7, 8: UD BUAD301 Chapter 7 & 8

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Retailing: retailing: includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness
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UDBUAD301Meryl GardnerFall

BUAD301 Chapter Notes - Chapter 3, 4: Baby Boomers, Subsistence Economy, Generation Z

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Marketing environment: actors and forces outside marketing that affect managements ability to build and maintain successful relationships with target c
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