COMM245 Chapter Notes - Chapter 1: Mixed Model, Vertical Integration, Horizontal Integration

• School: University of Delaware
• Department: Communication
• Course: COMM245
• Professor: Young Dannagal

Document Summary

Media literacy - ability to understand and make productive use of the media (understanding effect media can have on you and on the society around you) Communication - process of human beings sharing messages like entertainment, info, persuasion; visual or verbal, intentional or unintentional. Feedback - messages that return from the receiver of a message to the source of that message. Noise - anything that interferes with communication process (ex. Mediated communication - sharing of messages through an interposed device or medium rather than face-to-face: medium - interposed device used to transmit messages (plural media) Mass communication - mediated messages that are transmitted to large, widespread audiences (not much of a feedback loop. Gatekeepers - determine which messages will be delivered to media consumers, how those messages will be constructed, and when they will be delivered (sponsors, editors, producers, reporters, executives) Mediated interpersonal communication - sharing of personal messages through some medium (email, texting, etc)