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Chapter 15

COMM245 Chapter Notes - Chapter 15: Great Moon Hoax, Janet Cooke, Understanding Media

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Young Dannagal

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Ethics: study of guidelines that help people determine right from wrong in their
voluntary conduct
A Brief History of Media Ethics
The Print Era
Some early media behavior wasn’t controversial in its day but we look back on it
today and discuss its ethical terms (ex. False advertising that brought settlers to
the New World)
Hoaxes: purposeful deceptions of the public
o Used to sell newspapers
o 1835 Great Moon Hoax of the New York Sun - published series of stories
purported to have been published earlier in the Edinburgh Journal of
Excesses of the penny press change how journalism was conducted
Techniques of 19th-century yellow journalism were ethically questionable -
sensational slant on news, lurid headlines
Muckraking - they thought it was ethical to uncover corruption but Roosevelt
meant the term to be pejorative
The Electronic Era
The power of electronic media to reach vast audiences ushered in a new realm
of ethical controversy
o Ex. sex and violence in movies was seen as a problem; famous radio
“doctor” with no medical degree gave advice on the radio
The NAB code - established by National Association of Broadcasters (NAB) in
1929, code of ethics that set standards for programs (limiting sex and violence)
and commercials (banning appeals directed at children)
find more resources at oneclass.com
find more resources at oneclass.com
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