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Textbook Notes for Communication at University of Delaware (UD)

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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 1: Mixed Model, Vertical Integration, Horizontal Integration

Media literacy - ability to understand and make productive use of the media (understanding effect media can have on you and on the society around you)
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 15: Great Moon Hoax, Janet Cooke, Understanding Media

Ethics: study of guidelines that help people determine right from wrong in their voluntary conduct. Some early media behavior wasn"t controversial in i
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 6: Motion Picture Patents Company, Movie Projector, Patent Infringement

Edison premiered his 1st theater projector, the vitascope, in 1896) The trust: motion picture patents company: founded by edison to control the movie e
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UDCOMM245Dana YoungSpring

COMM245 Chapter Notes - Chapter 1: Interpersonal Communication, Technological Convergence, Environmental Noise

OC11351746 Page
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 9: Strip Programming, Pbs, Network Affiliate

Ch 9: tv - reflecting and affecting society. Lines of resolution: rows of pixels that make up a tv picture image: pixels: lighted dots that make up the
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 2: Peer Pressure, Gender Studies, Cultivation Theory

Research into media effects didn"t begin until 1920s - wwi propaganda. Selective exposure (aka selective attention) - people seek out messages that hel
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 12: Greenwashing, Outlandish, Crisis Management

Public relations: all the activities that maintain a beneficial relationship b/w an organization and its various publics. Integrated marketing: public
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 14: Federal Trade Commission, Seditious Libel, Louis Brandeis

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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 11: Video On Demand, Google News, News Values

Newsreels: short films dealing with current events, shown in movie theaters prior to tv"s advent. Residual news: stories about events that are recurren
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 3: Small Press, John Grisham, Copy Editing

Papyrus: type of reed that grows alongside the nile river in egypt, used to make an early form of paper (3000 bc) Asian contributions - fashion books o
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UDCOMM245Young DannagalWinter

COMM245 Chapter Notes - Chapter 5: Desktop Publishing, Contributing Editor, The Saturday Evening Post

1st magazine, published in germany in 1663 = edifying monthly discussions: edited by johann rist (poet and theologian, what we"d call a literary journa
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UDCOMM212staffWinter

COMM212 Chapter Notes - Chapter 18: Good Delivery, Eye Contact

Modes of delivery: all speeches are not created, nor are they delivered the same, memorized speeches. There are a couple of v. good reasons for this re
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