ECON101 Chapter Notes - Chapter 15: Economic Surplus, Perfect Competition, Demand Curve

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Chapter 15 textbook notes, steps to identify the profit, use mc=mr rule to identify the profit-max. quantity, Qm: draw a vertical line at qm. The price where the line hits the demand curve is the profit-max. Price pm: the cost where the line hits the atc curve is the average cost. Fewer trades means the economic surplus must fall. All other firms, including monopolies are price makers: if price makers raise their prices, they will lose some, but not all of their customers. Because few markets are perfectly competitive, some loss of economic efficiency occurs in the market for nearly every good/service: the loss of economic efficiency is this small primarily because true monopolies are very rare. In most industries, competition keeps price much closer to marginal cost than would be the case in a monopoly. Therefore, the price declines after the merger tom. Pc to pmerge, and the quantity increases from qc to.

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