GEOG434 Chapter Notes - Chapter 1: Happy Planet Index, Rein, Gross National Happiness
23 Feb 2017
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Document Summary
Consumerism arose from a unique historic milieu, in early 20th century temporary abundance of cheap, concentrated, storable and portable energy in form of fossil fuels enabled a dramatic increase in rate of resource extraction. Overproduction is to many goods chasing too few buyers. Captains of consciousness by social historian stuart ewen. Industrialists found a solution in book, traces growth of advertising industry during 20th century and its social and political impacts. Consumerism, the mass participation in the values of the mass-industrial markeremerged in the 1920s not as a smooth progression from earlier and less developed patterns of consumption, but rather as an aggressive device of corporate survival . In another book by ewen, during 1930s, us based national association of. Manufacturers enlisted a team of advertisers, marketers, and psychologists to formulate strategy to counter gov efforts to plan and manage the economy in wake of depression- they made campaign to set consumerism equal to the american way .
