ADV 3008 Chapter Notes - Chapter 8: Swot Analysis, Marketing Plan, Dagmar Marketing
23 Oct 2018
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Document Summary
Marketing plan: a document that serves as a guide for the present and future marketing activities of an organization. Assess a brand"s current marketing situation and identify factors, both within the company and the environment, that may help or hinder achieving marketing objectives. Describe strategies that will be used to achieve marketing objectives with speci c target markets. Describe tactics or action programs for implementing the marketing strategy. Explain how the e ectiveness of the marketing e orts will be evaluated. Mission statement: short description of the organization"s purpose and philosophy. Situation analysis: second part of marketing plan, detailed description of the brand"s current marketing situation, presents all the facts relevant for planning a marketing strategy. Include a description of the brand"s history, market share, growth, pro tability, promotional expenditures, key competitors, etc: swot analysis. : clear, quanti able, realistic marketing goals that are set to be accomplished within. Wednesday, october 10, 2018 a de ned time period: sales-target objectives.
