MAN 3025 Chapter Notes - Chapter 3: Corporate Social Responsibility, Radical Transparency
2 Jun 2015
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Role of stakeholders: to whom should a company be responsible, stakeholder the people whose interests are affected by an organization"s activities. Owners, directors, managers, employees, etc: managers operate in two organizational environments. Identify who your stakeholders are: work out their power, influence, and interests, develop a good understanding of the most important stakeholders, create a stakeholder map to plan how you will communicate with each stakeholder. Consist of all those who can claim the organization as their legal property: board of directors. Members elected by the stockholders to see that the company is being run according to their interests: employees. Consists of all those who work for the organization. External stakeholders: people or groups in the organization"s external environment that are affected by it, the task environment. Strategic allies organizations that join forces to achieve advantages that neither can perform as well alone. Macroenvironment six external forces which shape and are shaped by an organization"s activities.
