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Textbook Notes for Public Relations at University of Florida (UF)

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 11: Family Values, Hearing Aid, Millennials

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Diversity is the most significant aspect of the mass audience in the united states. Public relations campaigns are also designed to reach specific audi
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UFPUR 4932Lisa BuyerFall

PUR 4932 Chapter Notes - Chapter 1-3: Microblogging, Linkedin, Social Media Marketing

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History: compuserve and arpanet started social media, computer networking in 1969, www went public in 1991 (big milestone) changed the way we live and
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UFPUR 4800Mickey NallSpring

PUR 4800 Chapter Notes - Chapter 1: Cherry Picking, Glittering Generality, Multidisciplinary Approach

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 7: Peer Pressure, Factor 5, Jargon

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The goals of communication -third step in the pr process after research and planning -also called execution =the most visible part. Implementing the pl
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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 14: The Takeaway, Mock Interview, Nonverbal Communication

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Judged solely on newswothiness, timeliness, interest to the readers planning a news. Ends with name, telephone #, email address of pr contact person so
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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 6: Swot Analysis, Zip Code

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The value of planning -public relations planning should be strategic -practitioner must think about a situation, analyze what can be done about it, cre
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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 4: Abs-Cbn Cable Channels, Total Communication, Crisis Communication

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 15: Glossary Of Professional Wrestling Terms, Product Placement, W. M. Keck Observatory

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 13: Planned Parenthood, Version Control, Qwest

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 1: Online Advertising

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 5: Control Lock, Swot Analysis

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UFPUR 3000Sora KimSpring

PUR 3000 Chapter Notes - Chapter 9: Fear, Psychographic, Alternative Dispute Resolution

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