PUR 4932 Chapter Notes - Chapter 1-3: Microblogging, Linkedin, Social Media Marketing
6 Oct 2015
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Document Summary
History: compuserve and arpanet started social media, computer networking in 1969, www went public in 1991 (big milestone) changed the way we live and do business, google changed businesses and how we interact and look up things in 1998, linkedin (2003) before facebook, facebook (2009) with 350 million users, by 2011 550 million users, pinterest (2010, twitter (2011 had 56 million users, social media accessible from virtually everywhere in 2011, 2012 facebook hit 1 billion users, 2015 1. 5 billion, first tweet in 2006 from founder jack dorsey. Social media demographics: 11% of people on earth use facebook, 98% of 18 24 year olds use social media, 59% of teens view social networks as unsafe, 24% of americans aren"t confident in their ability to use privacy settings, 25% of facebook users under the age of 10, 22% of teenagers log on to facebook over 10 times per day, 71% of users access social media from a mobile device.
