MARK 3000 Chapter Notes - Chapter 11: Root Beer, Mothers Against Drunk Driving, Signify
14 Jan 2019
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Chapter 11: product, branding, and packaging decisions: product: anything that is of value to a consumer and can be offered through a voluntary marketing exchange, products include goods(root beer) services(night at a hotel) ideas(stop. Smoking) people(oprah winfrey) places(amusement parks) organizations (madd) communities (facebook) Marketers involved with the development, design, and sales of products think of them in an interrelated fashion. Types of products type of product will affect how they will promote, price, and distribute their products: consumer products: products and services used by people for their personal use. & effort to selecting just the right one. Convenience products/services: those for which the consumer is not willing to spend any effort to evaluate prior to purchase: common beverages, bread, or soap. You must not have heard of heatmax hothands handwarmers. Increase breadth: firms often add new product lines to capture or new or evolving markets and increase sales.
