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Textbook Notes for Hollenbeck

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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 5: Advertising, Brand Loyalty, Blue Reform

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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 2: Dineequity, Ihop, Stock Market

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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 8: Web 2.0, Digital Marketing, Customer Engagement

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Digital marketing digital, alternative and social media. It is more than just how many people are using the web, but what are they saying. Web 1. 0: co
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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 10: Marketing Buzz, Hebrew National, Blue Reform

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Jewish mothers: all hosted backyard bbqs and passed out discount coupons. Alternative marketing programs (about: requires creativity and imagination, l
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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 13: Kyle Busch, Bobby Labonte, Interstate Batteries

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1 replacement battery: began with colors green, red and white, great american race sponsor. Joe gibbs: nascar sponsor, bobby labonte, kyle busch, hospi
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UGAMARK 4600SHollenbeckFall

MARK 4600S Chapter Notes - Chapter 6: Oscar Mayer, Mcgarrybowen, Adweek

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