PSYC 3325 Chapter 2: Personality Assessment, Measurement, and Research Design

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Sources of personality data: any one source alone is incomplete and may be biased. Self-report data (s-data: the information a person reveals, may not always be accurate, respondents must be willing and able to answer questions, respondents must be honest, respondents must have accurate self-knowledge, most common method for measuring personality. Individuals have access to information about themselves that is inaccessible to others: feelings, emotions, desires, beliefs, private experiences, self-esteem, assessments and forms: Selection of observers: professional personality assessors, public actions. Individuals who know the participant (friends, spouse, parents, roommates: better position to observe natural, private behavior, multiple social personalities can be assessed, we display different sides of ourselves to different people, may be biased. Electronic and internet recording devices: smartphones, instagram, facebook, twitter, fitbit, can assess natural behavior in ways not obtainable through lab or self-report methods, participants are aware they are being monitored.

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