COMM 102 Chapter Notes - Chapter 11: Payne Fund Studies, Juvenile Delinquency, Media Consumption
30 Nov 2016
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Congress reacts to decreased standards w/ children"s television act of. 1990 - require broadcasters to air certain amount of educational program for kids and placed limits to commercials on children"s programs. Telecommunications act of 1996 made installation of parental control chips mandatory on new tvs. Try to establish causal relationshiop between viewing violence and violent behavior. Criticized for artificial setting and inability to be generalized. Two groups are made: one group views violent media, one group views nonviolent media. Levels of natural aggression and attitudes are measured before and after exposure to media. Avoids problem of unnaturalness associated with lab experiments. Cross-sectional studies that have viewers say what programs they watch, so that researchers can do a content analysis of that media to estimate the amount of media violence they consume. Viewers asked about attitudes and behavior to measure their aggressiveness. The measures of aggressiveness and violent media consumption are then correlated/graphed together.
