COMM 102 Chapter Notes - Chapter 16: Sports Illustrated Swimsuit Issue, James T. Kirk, Blue-Collar Worker

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Minority portrayals in entertainment: a look back: television. 1970s - tv had mostly white characters. 1990s - blacks became overrepresented on tv. Other minorities are still very underrepresented: film. 1990s - blacks had more roles in films; black actors began getting parts that could have been played by anyone; they happened to get the part because they were good actors, not because of their race. 1990s - minorities as a whole had increased roles in film and were given roles that did not portray them in stereotyped ways. Also had minority actors star in a variety of different genres: advertising. Minorities have had progress in their representation in ads. 1940s-1960s - only 3% of ads had blacks in them, and they were typically depicted as servants. 1970s - blacks actually decreased presence in ads to 2% Blacks didn"t have much progress in ads in the 1980s. Studies showed though, that readers didn"t care if black models were used in ads.

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