PSYCH 111 Chapter Notes - Chapter X: Observational Error, Solomon Asch
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The effect of people"s willingness to conform to others can help us a great deal in understanding the sources of people"s behavior. When psychologists talk about conformity, they refer to individual behavior that adheres to the behavior patterns of a particular group of which that were out of sync in a group are called social norms. Conformity is a powerful force on our behavior and can, at times, cause us to behave in ways that, left to our own devices, we would never do. Solomon asch wanted to find out just how powerful the need to conform is influencing our behavior. The experimenter then reveals a pair of cards and asks you to determine which of the three comparison lines is the same length as the standard line. On the next trial, the card is revealed and when the other participants choose the same wrong line. When it is your turn to respond again, you pause.